ABOUT US | simmpli ethnicc
🌿 About Us – simmpli ethnicc
From a Needle to a Dream Realized
Simmpli Ethnicc was founded by Nilima Gupta, whose journey with fashion began at the age of 10. Guided by a kind neighborhood teacher and armed with scraps of fabric, Nilima stitched her first creations for her sisters, herself, and neighbors—quickly becoming known as the “designer” of the family.
After completing her post-graduation in Sociology, Nilima pursued her passion with formal training in fashion design and spent four years working in an export house. This experience gave her deep technical expertise and a close look at the garment industry.
Life took a pause as she devoted herself to raising her son, but her passion for fabrics, draping, and design never faded. For decades, the dream of creating her own label stayed with her—quietly waiting for the right time.
At the age of 60, Nilima finally turned that lifelong dream into reality. simmpli ethnicc was born as a space where elegance, ethics, and empowerment come together.
The brand is deeply rooted in sustainability, celebrating India’s artisanal heritage, and creating meaningful opportunities for women in rural areas, small towns, and her parents’ village. With a vision to establish rural production units, simmpli ethnicc aims to empower women to weave, stitch, and earn with dignity—without leaving their homes and families behind.
Beyond fashion, Simmpli Ethnicc is committed to keeping the younger generation connected to their heritage. Every handwoven saree carries the stories of tradition, craftsmanship, and culture—blending timeless elegance with modern values.
✨ At Simmpli Ethnicc, every saree is more than a garment. It is empowerment, sustainability, and heritage woven together.
Our Purpose
At Simmpli Ethnicc, we aim to:
-
Empower women artisans with fair pay and consistent work.
-
Preserve India’s weaving traditions through eco-conscious fashion.
-
Offer timeless sarees that blend heritage craftsmanship with modern silhouettes.
My Story – From a Little Girl with a Needle to a Dream Realized
My journey with fashion began at the age of 10. Using scraps of fabric, I stitched my first creations under the guidance of a kind neighborhood teacher. I made clothes for my sisters, myself, and our neighbors—earning a reputation for being the “designer” in the family.
After completing my post-graduation in Sociology and getting married, I decided to follow my passion seriously. I worked for four years in an export house, gaining valuable technical expertise and an insider’s view of the garment industry.
Life became busier as I devoted myself to raising my son, but my passion for fashion never dimmed. I kept exploring fabrics, experimenting with designs, and refining my style.
For years, I dreamt of creating my own label—one that was rooted in sustainability, celebrated India’s artisanal heritage, and gave women artisans the platform they deserve. Simmpli Ethnicc is the realization of that dream—a space where elegance, ethics, and empowerment come together.
✨ Every saree you choose from Simmpli Ethnicc is a step toward a more sustainable, artisan-powered fashion future.